When The World Is On Fire, Bring Water

Helen Tremethick
2 min readJun 27, 2022


Black text on a yellow background reads, “If the world is on fire, be a waterbearer.”


This post was initially going to be about takedown culture. It was going to be about our particular brand of pitchforks and torches, and how we have a tendency to place online entrepreneurs up on pedestals where they can do no wrong until they make a mistake, at which point we collectively attack and take them down. Then the news happened…and all of a sudden, I needed to speak about more than that.

I’ve been thinking a lot about leadership over the last little while. More specifically, what does it mean to be a “good leader”?

We’ve seen recently (and for generations) what good leadership is not.

I feel fairly certain that one of your personal goals is to be a respected leader, a champion for others, a force for good.

I’ve noticed that when policies continue to marginalize and individual rights are stripped away, we tend to use the phrase “the world is on fire”.

Pointing out the world is on fire isn’t enough. Real leaders, good leaders, source and share water.

There is a time for rage, there is a time for dissent, and there is a time for tears and grief and rest. As a leader in your business, your community, your family, there is also a time to find, create, and share solutions.

What’s possible? What’s needed? What’s next? Do that. Create the thing. Show others. Share it.

That. That right there. That is you stepping into your leadership.

If the world is on fire, be a waterbearer.


Helen Tremethick is a thought partner & co-conspirator for badass entrepreneurs — and those who want to be. Helen uses a unique methodology called Love & Badassery that helps business owners find the courage, confidence, and clarity they need to show up wholly in their businesses. Since 2011, she has worked with hundreds of business owners to clarify their messaging, copy, business models, and transform their self-confidence while doing so.

This post was originally published at helentremethick.com



Helen Tremethick

Regenerative Business Designer + Coach. ❤️ Weirdos & Queerdos . Renegade . Kinda Nifty . Thinks writing third person bios is hilarious . helentremethick.com