What The Fuck Are You Talking About?
The other day, I received a message from my team member, Mackenzie, asking about a comment I had made in a newsletter draft.
The point is: I write about growth…a lot. Personal growth, business growth, growth strategy, plant growth, relationship growth, occasionally even my kid’s growth…
Mackenzie said, “well yeah, growth is important” and that stuck with me for a couple of reasons:
1. Growth is important because your business should never be stagnant. Of course, this doesn’t mean the limitless growth we see referred to in our capitalist society but phasal growth : deepening, transitioning, and expanding. Ever moving and iterating toward a regenerative future that ripples throughout your community (and your clients’ communities). This could look like once you’ve reached a revenue goal, creating a system to share the surplus. Or once your flagship program is off the ground, creating an ongoing support and accountability space for alumni. The point is, growth is important because your business is an entity, just like you.
2. The other piece of this is fully in the content marketing realm. One of the easiest ways to see what’s important to you is to listen to what you’ve already said. When you know what you tend to talk about, what you tend to say to your clients (over and over), what you get excited about…that gives you a really good foundation to discover your content pillars and therefore what you might want to write next.
Why are you talking about this topic in particular? Why is that specific metaphor you use relevant? Why are these pieces important to you? Once you understand that, it becomes much easier to write your newsletters, make social posts, find gaps to fill in your client trajectory, and even write the book that’s been sitting in the back of your mind.
I talk about growth not just because it’s important to me but because looking through a lens of regenerative growth, permaculture principles, and whole-life business strategy helps me support you and your business.
What I want to know is, what do you tend to talk about? What do you want to talk about? What gets you rambling?
Leave a comment and let me know.