Unapologetic AF

I’ve been reading The Body Is Not An Apology by Sonya Renee Taylor and it has me thinking about all of the ways we apologize for being. For being in bodies that don’t fit the media norm. For being in bodies that speak, behave, and believe differently than the status quo. For being in bodies that have historically (and presently) been intentionally marginalized. Of course, this is the job of the book — to get us thinking and working toward unapologetic BEINGness.

The side effect of reading this book is that it also has me wondering, “where am I apologetic in my business? where am I apologetic as a CEO, a business owner, a thought leader, a person who people trust to guide them toward their best selves?

My answer?

  • I’m apologetic for learning & not already knowing allthethings
  • I’m apologetic for my passive sales skills
  • I’m apologetic for my tendency to hedge my opinions
  • I’m even apologetic for not doing things they way “they all say I’m supposed to”

​In short, I’m apologetic for being my naturally awkward delightful human self. And this right here is the work. Noticing it, realizing it isn’t ours, and releasing it back to the murky depths of society where it comes from.

Because the truth is:

  • We don’t need to be sorry for learning. We will always be learning.
  • We don’t need to be sorry for skills that aren’t in our wheelhouse. We can learn them and/or delegate them.
  • We don’t need to be sorry for hedging. We were taught to bite our tongues.
  • We don’t need to be sorry for doing things our way. Because their way sucks and we know it.


More than ever before, we need people like us to speak out, act out, be angry, be opinionated, do things differently, do the things because we love them…or because it’s right. We need people like us to take action, to say yes to a new way of thinking/being, to believe in ourselves.

I’m not going to be sorry. Not anymore.

What are you not sorry for? Hit comment while you’re feeling the urge and tell me.

And hey - if you’re ready to stop hiding in the shadows, join me for Foundations Prep School. Yes, it’s in the summer. Yes, your life is busy. Yes, it’s interactive because customized solutions are what will get you where you want to go. Yes, you’re worth it…even though this world wants you to apologize for your magnificence.

Don’t be sorry. Let’s take action together.

Helen Tremethick is a thought partner & co-conspirator for badass entrepreneurs — and those who want to be. Helen uses a unique methodology called Love & Badassery that helps business owners find the courage, confidence, and clarity they need to show up wholly in their businesses. Since 2011, she has worked with hundreds of business owners to clarify their messaging, copy, business models, and transform their self-confidence while doing so.

This post was originally published at helentremethick.com

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Helen Tremethick

Helen Tremethick

Regenerative Business Designer + Coach. ❤️ Weirdos & Queerdos . Renegade . Kinda Nifty . Thinks writing third person bios is hilarious . helentremethick.com