I’ve got big feels right now, including righteous anger, judgement, and desperate frustration. When I see rich white male folks in power making decisions they know nothing about! …

“Why can’t it be simple?” tl;dr: it can be. Sorta. One of the reasons I’m so anti-hustle / bro-marketing (one reason of many) is that it’s victim shaming: if their formula doesn’t work for you, then it’s your fault…not the fault of the formula. One of the reasons I love…

Have you ever drawn out your clients’ journey? Let me rephrase. One of the things I see over and over again in my clients’ business models is a disconnect between their clients’ feelings and circumstances…and the services they offer. On the one side, there’s the services they want to offer…

A dilemma came up in the Motorcycle Club call last week that I wanted to share with you because it’s such a common experience I thought it might resonate. …

I was in a podcast interview this week where the host asked, “okay, but what is a brand voice?”. I talk about brand voices a lot and in that moment, I realized that there’s an opportunity for you and I to establish some shared language. So if you’ve been stuck…

If you’ve been around here for a hot minute, you know that I’ll tell you how it is : behind the scenes and in front of them. The last couple of years, I’ve been exploring my neurodiversity and it’s been enlightening, self-forgiving, and it’s given me a new perspective on…

We’ve spent a bunch of weeks talking about building a values-based brand, your integrity, and owning your magic. But what about your clients’ needs? Many times where entrepreneurs misstep (or find themselves unsatisfied in their work) is because there’s an imbalance between their brand, their offers, and their clients. …

It’s the Spring Equinox up here in the Northern Hemisphere. A time for change, a time for transition, a time for blossoming, for showing the world who you are. It’s also a time when the world shows what’s been hiding beneath the surface, a time of truth, if you will. …

You know, for a quick moment there last week, I nearly succumbed to the external pressure of what to do in my business for my birthday. You know what I’m talking about: a FB charity campaign, a discounted service, a hybrid discount/donation, a new product…we’ve seen all of these. …